![]() It’s very pure."Ĭraftsmanship and customization aside, put simply, the wallpaper can be a sound investment, as Gurney is quick to point out. "We do more Chinese traditional painting now as opposed to looking at those reinterpretations. "Chinoiserie was the 18th-century European interpretation of the Chinese technique, and a lot of it was painted not by Chinese but by European people," adds Gurney. "In the past ten to 20 years we've begun to produce really authentic reproductions of the original papers, including ones with antiquing to look as though they have been repaired," says Gracie. The past few years, though, have marked a return to more traditional aesthetics for both Gracie and de Gournay. Throughout his career at the company, trends have run from more crisp designs to muted hues to wildly bold colors. Gracie estimates that anywhere from 30 to 50 percent of its work is customized, an option that provides a window into changing styles and preferences. "We do a lot of custom work that people would look at and and never guess is de Gournay," says Gurney, citing more contemporary patterns the company has done for the likes of Kelly Wearstler. Gracie and de Gournay also offer infinite possibilities for customization. ![]() It seems like people are more interested in a custom-tailored experience, so we’re all learning that we need to be able to offer that."Ī customized de Gournay design. "I think it's becoming more popular, too. Venson explains that he approaches custom projects as "three-dimensional paintings." "Doing something by hand is such a pleasure because you really get to work with the space," he says. "We start with scale drawings, and then we map all the panels and label them. "We all paint aspects of it, and then I do the delicate painting at the end." All of Venson's painting is done on a Chinese watercolor paper, which he feels takes the color best. "We turn the studio into a conveyor belt," says Venson. With the exception of its setting (in Venson's New York studio, instead of one in China), his technique is quite similar to that of the Chinese artists. "It looks fabulous because it so fits the space." Venson has earned a devoted following for his contemporary take on the age-old process, riffing on classic chinoiserie designs to create whimsical patterns of his own imagining. "When you do a custom paper, it fits perfectly, like a custom suit," says George Venson, founder of Voutsa. Of course, one of the most compelling reasons for outfitting a space in hand-painted paper (and one of the ways in which the practice does indeed align with current consumer trends) is the room for customization. Juliet is now working closely with Imire Conservation in Zimbabwe, Kennedy House School in Tanzania, The Childhood Trust and ACE SMA in the UK, with a percentage of proceeds going towards the various organizations to help support their special causes.Voutsa's Menagerie hand-painted paper installed in a dining room. The brand now offers both whimsical wildlife inspired motifs as well as dynamic and versatile textures, small scale patterns and stripes, that look just as comfortable in a beach house, city apartment or country home.Īfter some wonderful collaborations with brands such as Dragons of Walton Street and Drummonds Bathrooms, the future is very exciting with so much more to give. The company has gone from strength to strength with many new exciting doors opening up after the recent launch of her new Essentials fabric range. Every wallpaper is coloured using hand mixed dyes and printed on sustainable papers with weighty linen-cotton cloths digitally printed to match. ![]() Each motif is then printed in traditional English factories using the iconic gravure printing method. ![]() Juliet has hand drawn and created every design in her garden studio in Hampshire. She now has a huge client base with her products used in both commercial and residential projects across the globe. Shortly after leaving the family-run firm, the brand was born. ![]() It was when working for De Gournay in London that she realised there was a niche for mural-like prints and patterns that are both bold in impact and delicate in detail. Juliet’s husband is also from a farming family in Zimbabwe and the brand clearly reflects her strong connection to wildlife and her surroundings, both in the UK and Africa. Juliet Travers Wallpapers & Fabrics was founded in 2013 by textiles designer and Edinburgh College of Art graduate Juliet Travers.Ī farmer’s daughter who grew up in Scotland with her five siblings, Juliet’s love of drawing was instilled in her by her mother who used to paint Disney characters and story book murals on each of her children’s bedroom doors. ![]()
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